Video effects and enhancements

Cloudinary's visual effects and enhancements are a great way to easily change the way your videos look and play within your site or application. For example, you can change the shape of your videos, blur them, apply quality improvements, make color adjustments, change the speed of playback, loop the video, or add a progress bar, and much more. You can also apply multiple effects to a video by applying each effect as a separate chained transformation.

This guide is divided into separate topics for video color effects, artistic effects, playback effects, reshaping and rotating, and video previews and posters.

Besides the examples on this page, there are many more effects available and you can find a full list of them, including examples, by checking out our URL transformation reference.

Here are some examples of different effects and enhancements:

Video color effects

Set a background color, apply 3D LUTs, add borders, and make a color transparent for green-screen style effects.

Learn more: Video color effects

Video artistic effects

Add blurring, stabilization, a vignette, or visual noise to your videos.

Learn more: Video artistic effects

Video playback effects

Fade videos in and out, loop them, change the playback speed, reverse them, or create a boomerang effect.

Learn more: Video playback effects

Video reshaping and rotating

Rotate your videos by any angle or round their corners, including cropping to an ellipse or circle.

Learn more: Video reshaping and rotating

Video previews and posters

Generate AI-based previews that summarize your videos, and extract frames to use as thumbnails or poster images.

Learn more: Video previews and posters